I was part of the marketing team at BimmerTech. I designed UX and UI in direct collaboration with developers. From the beginning my goal was to complete a great project that I would be proud of.

Our team had to take care of every detail of the online store with website intuitiveness and the customer in mind. The company's strategy is to offer products personalized for the VIN number of a given vehicle, therefore the product-buying process had to be strictly defined and very intuitive for every user.

Throughout the whole cooperation with BimmerTech I was responsible for overseeing the website, preparing subpages, applications and printable materials.

For several years, I was solely responsible for preparing all materials related to the company's marketing. As the company grew, I began to manage and build my own graphic design department. I decided what materials should be included in marketing campaigns and why, as well as supervised the work of other graphic designers, delegating tasks. I checked the quality of their work and its consistency with the company's guidelines. I was the leader and mental support of the team, with which I felt strongly connected. This part of my job taught me about the integrality of the team I created, while at the same time taking care of the development needs of individual graphic designers.

Part of the work was focused on developing the AlphaOne brand. AlphaOne is a BimmerTech product line featuring high quality sound systems for BMW, MINI, Rolls Royce and Toyota Supra cars. My task was to prepare both marketing materials and advertising flyers, as well as to build a website offering individual sound system products along with their presentations.

With the team, we created a landing page to present possible coding options for BMW and MINI vehicles with the option to purchase them from the BimmerTech webshop. With intuitive instructions and supporting materials, the user could easily see how to code what they had purchased.