Overview
ABC Higiena is an e-commerce platform specializing in hygiene and cleaning products, offering a curated selection of high-quality items from top manufacturers. The website focuses on:
✅ Fast delivery & reliability
✅ Extensive product range
✅ Seamless shopping experience for businesses
My role as a Product Designer was to oversee UX and product design, ensuring:
✔ Smooth navigation & checkout process
✔ Efficient order management system
✔ A user-friendly, mobile-responsive experience
Challenge
Creating a user-centered, business-friendly webshop required solving key issues:
???? Seamless User Journey – From browsing to checkout, optimizing every step for efficiency.
???? Intuitive Order Management – Designing a clear, structured dashboard for tracking orders & invoices.
???? Mobile Responsiveness – Catering to business customers who shop on the go.
???? Optimized Product Categorization – Simplifying navigation through an extensive catalog.
???? Stakeholder & Dev Collaboration – Aligning design decisions with business goals & technical feasibility.
My Role & Contributions
As the Product Designer, I managed both UX strategy & implementation, ensuring smooth collaboration between stakeholders & developers.
✔ Key Responsibilities:
✅ UX & UI Design – Crafted intuitive layouts, balancing usability & aesthetics.
✅ Project Management – Aligned design solutions with business goals, gathering stakeholder feedback.
✅ Client Collaboration – Conducted review sessions & iterative design refinements.
✅ Developer Handoff & Support – Provided design specs, assets & ongoing UX/UI support.
✅ Usability Testing & Iteration – Analyzed user feedback, refining the design to improve the purchase flow.
Design Process
- Research & Discovery
- Reviewed competitor e-commerce platforms to identify industry best practices.
- Conducted stakeholder interviews to understand business goals and operational needs.
- Analyzed existing website pain points and customer feedback.
- Wireframing & Prototyping
- Developed wireframes for key pages, including the homepage, product pages, and checkout flow.
- Created interactive prototypes to simulate the user experience and validate design decisions with the client.
- User Interface Design
- Designed a clean and professional UI that aligns with the brand identity.
- Ensured accessibility and responsiveness across devices.
- Development Collaboration & Implementation
- Worked closely with developers to translate designs into a functional webshop.
- Provided design specs, assets, and ongoing support during implementation.
- Testing & Refinements
- Conducted usability tests to ensure smooth navigation, efficient checkout, and clear information architecture.
- Made iterative improvements based on real user feedback.
Key Design Features & Solutions
???? Streamlined Checkout Process
✔ Optimized checkout steps for a fast, frictionless experience.
✔ Simplified guest checkout & account sign-up options.
???? Intuitive Product Categorization
✔ Designed clear filters, search, & category navigation to improve product discovery.
✔ Ensured logical product grouping for an intuitive shopping experience.
???? Responsive & Mobile-Friendly Design
✔ Optimized for desktop, tablet & mobile shopping.
✔ Improved touch interactions for business users on mobile devices.
???? User Account & Order Management
✔ Designed a dashboard for tracking orders, invoices & shipping updates.
✔ Allowed easy reordering & account management.
???? Trust-Building UI Elements
✔ Highlighted key selling points:
✔ “Same-Day Shipping”, “Free Delivery Over 200 zł”, and “Trusted Partner with Leading Brands”.
Impact & Results
✅ Higher Conversion Rates – A more intuitive buying experience led to increased sales.
✅ Improved Customer Satisfaction – The streamlined order management system made tracking & reordering easier.
✅ Efficient Development Collaboration – Smooth project management ensured timely implementation & alignment with business goals.
Final Thoughts
This project reinforced the importance of user-centered design in e-commerce. By focusing on usability, efficiency, and seamless collaboration, I helped ABC Higiena create a webshop that meets both business goals and customer expectations.
???? Blending UX expertise with project management, I delivered a high-performing, intuitive platform that will drive long-term success for the business.
Screenshots & Wireframes
