Overview
Bonio Barbershop is a local barbershop that needed a professional, visually appealing online presence. The goal was to create a simple yet effective landing page that:
✅ Showcases services & atmosphere
✅ Introduces the barbershop team
✅ Integrates business & marketing tools
✅ Improves local discoverability & customer engagement
By balancing clean design, fast performance, and strategic marketing integration, I ensured the website would attract new customers and provide an easy-to-navigate experience.
Challenge
Building an engaging yet lightweight website involved overcoming key challenges:
???? Streamlined User Experience – A simple, intuitive layout that reflects the barbershop’s personality.
???? Business & Marketing Integration – Seamless Google Ads, Facebook Pixel, and Google Business connectivity.
???? Fast & Responsive Design – Ensuring quick load times & mobile-first usability.
???? SEO Optimization – Maximizing local discoverability through structured content & social media.
???? Easy Maintenance – A lightweight, scalable site that the business could update effortlessly.
My Role & Contributions
I took on multiple roles, ensuring a cohesive and efficient design process:
✔ Key Responsibilities:
✅ Product Designer – Defined website structure, layout, and UX flow.
✅ Project Manager – Handled client communication, goal-setting, and timeline management.
✅ Web Developer – Built the site from scratch using HTML, CSS, and JavaScript.
✅ Marketing Integrator – Connected the site with Google Ads, Facebook, Google Maps & Google Business.
✅ Hosting & Maintenance – Deployed the site on my own servers and continue to manage updates & performance.
Design Process
1. Understanding Business Needs
I worked closely with the client to define key objectives:
- Highlight the barbershop’s atmosphere and expertise.
- Provide easy access to services and booking information.
- Build a strong local online presence with SEO and social media integrations.
2. Wireframing & Prototyping
I created a simple wireframe to outline the site’s structure:
- Hero Section: Strong visual with a tagline to establish brand identity.
- About Section: Short description of the barbershop’s story and philosophy.
- Services Section: Clear presentation of available services.
- Team Section: Photos and names to introduce the barbers.
- Gallery & Testimonials: Visual showcase of work and customer reviews.
- Contact & Map: Integrated Google Maps for easy location access.
3. Development & Integration
- Developed the website using HTML, CSS, and JavaScript to keep it fast and lightweight.
- Optimized performance for smooth navigation and quick load times.
- Integrated Google Ads, Facebook Pixel, and Google Business to enhance visibility and track marketing performance.
Key Design Features & Solutions
???? Minimalist, Modern Design
✔ A clean, professional aesthetic to reflect the brand’s personality.
???? SEO & Social Media Integration
✔ Helps attract new customers via Google & social media ads.
???? Fast & Mobile-Friendly Layout
✔ Optimized for seamless navigation on all devices.
???? Google Maps & Business Integration
✔ Improves local discoverability & makes directions easily accessible.
???? Gallery & Testimonials Section
✔ Builds trust by showcasing real customer reviews & results.
Impact & Results
✅ Improved Local SEO – Higher search rankings, making it easier for customers to find the shop.
✅ Seamless Marketing Integration – The website effectively supports Google Ads & Facebook campaigns.
✅ User-Friendly Experience – A clear structure & engaging visuals make it easy to navigate.
✅ Fully Maintained & Hosted – Ongoing updates ensure reliability & security.
Final Thoughts
This project serves as a strong example of my ability to handle end-to-end website design & development, including:
???? UX/UI Design
???? Custom Development
???? SEO & Marketing Integration
???? Hosting & Maintenance
???? By balancing clean aesthetics, fast performance, and digital marketing best practices, I created a high-converting landing page that effectively supports Bonio Barbershop’s growth.
Screenshots & Wireframes
