Overview
CustomArt is a leading entertainment and event company, specializing in:
✅ Booking top Polish artists
✅ Creating immersive event experiences
✅ Producing high-end promotional materials for concerts & performances
As their Print Materials Designer & Production Coordinator, I was responsible for crafting premium marketing assets that reinforced CustomArt’s brand presence and elevated its sales and promotional efforts.
Key Projects & Deliverables:
✔ Artist catalogs – Showcasing talent in an engaging, structured format.
✔ Concert offers – Including The Customs and The Greatest Star Show.
✔ Event brochures & marketing folders – Professionally designed for corporate clients & event organizers.
✔ High-quality printed materials – Designed for impact, durability, and premium presentation.
Challenge
Creating engaging and visually stunning print materials required solving key challenges:
???? Ensuring a Cohesive & Professional Design Language – All print assets had to reflect CustomArt’s premium entertainment services.
???? Communicating Complex Event Offers Clearly – Artist lineups and performance packages had to be easy to navigate.
???? Maintaining High Print Quality & Cost Efficiency – Balancing premium finishes with cost-effective production.
???? Managing the Print Production Process – Overseeing color accuracy, material selection, and vendor coordination.
Solution:
A consistent, high-impact visual identity with:
✔ Bold imagery & structured layouts
✔ Premium print finishes
✔ Optimized printing workflows
My Role & Contributions
As a graphic designer and print production coordinator, I handled:
- Conceptualization and layout design for all printed materials.
- Visual branding and consistency across different marketing assets.
- Production management, working closely with printing houses to maintain quality control.
- Optimizing print costs while ensuring premium presentation.
Key Projects
- The Customs – Concert Offer
- Designed a high-energy, visually dynamic concert offer for The Customs, a band specializing in custom performances.
- Created a structured layout highlighting the band’s flexibility, pricing, and premium entertainment value.
- Used bold imagery, strong typography, and sleek design to reflect their unique performance style.
- The Greatest Star Show – Artist Offer
- Developed an offer brochure showcasing Poland’s top musical stars.
- Focused on a luxurious, high-end design aesthetic to appeal to corporate clients and event organizers.
- Integrated artist profiles, event packages, and performance options into an easy-to-navigate format.
- CustomArt Branding & Marketing Materials
- Created artist catalogs, event brochures, and promotional folders to support CustomArt’s sales efforts.
- Ensured consistent branding and print quality across all materials.
- Developed custom iconography, typography, and layouts to maintain a premium and professional look.
Design Process
1. Research & Understanding the Brand
- Analyzed CustomArt’s brand identity and event offerings.
- Identified key messaging and unique selling points to highlight in the designs.
- Studied competitor materials to create a visually superior print experience.
2. Design & Layout
- Created modern, high-impact layouts with a balance of bold visuals and clear information hierarchy.
- Used premium color palettes (dark, sleek backgrounds with vibrant highlights) to enhance visual appeal.
- Designed infographics and custom icons to simplify complex information.
3. Print Preparation & Quality Control
- Selected high-quality print materials to enhance durability and aesthetic appeal.
- Worked closely with print vendors to ensure accurate color reproduction and finishing.
- Conducted test prints and proofs to guarantee the final product met high standards.
Key Design Features & Solutions
✅ High-Impact Visuals – Integrated striking images and artist photography to create a professional, engaging look.
✅ Structured Layouts – Organized content in a clear, easy-to-read format, guiding the reader smoothly through offers.
✅ Premium Print Finishes – Used matte/gloss coatings, textured paper, and other print techniques for an upscale feel.
✅ Scalability & Adaptability – Designed templates that could be easily updated for future offers and marketing materials.
Impact & Results
✅ Enhanced Brand Visibility – Strengthened CustomArt’s reputation as a premium entertainment provider.
✅ Improved Sales Engagement – Well-structured materials made event offers easier to understand & book.
✅ Maintained High-Quality Standards – Every printed piece reflected CustomArt’s excellence.
✅ Streamlined Print Production – Optimized costs without sacrificing premium quality.
Final Thoughts
This project demonstrated my expertise in merging design with production management, ensuring CustomArt’s promotional materials were both visually compelling & functionally effective.
???? By delivering high-quality printed assets, I helped elevate CustomArt’s brand presence in the competitive entertainment industry.
Print Designs
