Overview
This project involved designing and developing a professional website for Dr. Artur Pasternak, a renowned plastic surgeon. The website serves as an informative platform for potential patients, providing:
✅ Detailed descriptions of procedures
✅ Pre-surgery & post-operative care guidelines
✅ Consultation requests & patient engagement tools
The goal was to create an aesthetically appealing, user-friendly, and scalable website that reflects Dr. Pasternak’s expertise while ensuring a seamless experience for visitors.
This project was a major milestone, requiring a balance of:
???? Product Design
???? UX/UI Research
???? Custom WordPress Development
Challenge
Building a premium, high-performance website involved solving key challenges:
???? Performance & Security – Fast page load speeds, smooth animations, SEO optimization & strong security.
???? Understanding the Target Audience – Researching the expectations & concerns of potential patients.
???? Competitor Analysis – Evaluating plastic surgery websites in Poland & the USA to identify best practices.
???? Scalability – Ensuring future expansion without major redesigns.
???? Custom Features – A standard WordPress template was not sufficient; a fully custom-built solution was needed.
???? Bilingual Support – Website required Polish-English language switching for a broader audience.
My Role & Contributions
I led both design & development, ensuring the website provided an engaging user experience while integrating robust technical solutions.
✔ Key Responsibilities:
✅ UX Research & Analysis
- Identified primary user needs & expectations.
- Conducted competitor research (Polish & U.S. markets).
- Defined website goals & key conversion points.
✅ Wireframing & UI Design
- Created low-fidelity wireframes for structuring the user journey.
- Designed a clean, intuitive, high-end UI.
✅ Custom WordPress Development
- Developed a fully custom WordPress theme.
- Built custom plugins for unique functionalities.
- Implemented bilingual support (Polish & English).
✅ Frontend & Backend Development
- Tech stack: PHP, Bootstrap, jQuery, Popper.js, Owl Carousel.
- Integrated Google Analytics & Cloudflare for performance & security.
- Used Advanced Custom Fields (ACF) plugin for easy content management.
✅ Client Collaboration & Iterations
- Held regular feedback meetings to refine features.
- Prioritized features based on Essential (MVP), Medium-Priority, Future Updates.
✅ Hosting & Deployment
- Deployed the site on a dedicated server for optimal performance.
- Ensured fast load times, security, and seamless updates.
Design Process
- Research & Planning
- Conducted competitor analysis in Poland and the USA.
- Defined user expectations for a premium plastic surgery website.
- Identified key conversion points (consultation requests, procedure info).
- Wireframing & UX/UI Design
- Created low-fidelity wireframes to structure the user journey.
- Designed aesthetic, clean UI elements reflecting professionalism.
- Development & Implementation
- Developed a custom WordPress theme with a responsive layout.
- Built custom plugins for features unique to the client’s needs.
- Integrated contact forms, multilingual support, and interactive UI elements.
- Testing & Optimization
- Conducted cross-device testing (desktop, tablet, mobile).
- Optimized for SEO, speed, and security (Cloudflare + caching).
- Adjusted elements based on client feedback.
Key Design Features & Solutions
✔ Elegant & Professional Aesthetic – A modern, clean, and high-end look matching Dr. Pasternak’s expertise.
✔ Custom WordPress Theme – Fully tailored solution with extendable functionalities.
✔ Bilingual Support – Seamless Polish-English language switching.
✔ Smooth Animations & UI Effects – Used jQuery & Owl Carousel for enhanced interactivity.
✔ Performance Optimization – Fast load times with Cloudflare & caching techniques.
✔ SEO Optimization – Structured metadata, keywords, and Google Analytics for performance tracking.
✔ Easy Content Management – ACF plugin for effortless page updates.
✔ Scalability – Designed with future growth and additional features in mind.
Impact & Results
✅ Improved Patient Engagement – Clear, structured content encourages inquiries.
✅ User-Friendly Navigation – Patients can easily find relevant procedures & pre-surgery information.
✅ Secure & Reliable – Cloudflare & WordPress security enhancements protect patient data.
✅ Fast & SEO-Optimized – Optimized performance boosts search rankings & UX.
✅ Client Satisfaction – Regular meetings ensured alignment with the surgeon’s vision.
Final Thoughts
This project was a significant milestone in my career, combining UX research, design, and full-stack development. I successfully delivered a custom-built, scalable WordPress website tailored to the needs of both the client and patients.
By integrating design best practices, strong performance, and a smooth UX, I created a high-converting, informative, and aesthetically pleasing platform that will serve Dr. Pasternak’s practice for years to come.
Screenshots & Wireframes
