MB-Deweloper: Establishing a Digital Presence for a Real Estate Brand

Overview

MB-Deweloper, a new entrant in Warsaw’s real estate market, launched its first twin-house development project on the city’s outskirts. To compete with well-established firms, the company needed a strong brand identity and a professional digital presence to establish credibility and attract potential buyers.

As a Product Designer and Project Manager, I led the development of MB-Deweloper’s branding and website, ensuring a smooth and timely launch. The goal was to create a scalable and user-friendly platform that would generate leads while positioning the company as a trustworthy player in the real estate market.

Challenge

Breaking into a Competitive Market

Entering the real estate market as a new developer posed significant challenges:

Establishing Trust & Credibility – Competing with well-known firms required a distinct and professional identity.
Building a Functional, Scalable Website – The site needed to attract leads quickly while allowing for future expansion.
Launching During the COVID-19 Pandemic – Demand for real estate was high, but buyers were more cautious, analyzing multiple offers before making decisions.

Key Website Requirements

MVP launch to provide essential information and start generating leads.
Scalability, enabling future growth as the company expanded.
User-friendly experience, ensuring easy navigation and trust-building features.

My Role & Contributions

As a Product Designer & Project Manager, my responsibilities covered both strategic oversight and hands-on execution:

???? Planning & Coordination

Developed a roadmap with clear milestones:Brand Design → Website Development → Testing → Launch.
Assigned responsibilities to graphic designers, UX/UI designers, and developers.
Ensured transparency and accountability using Trello for task management.

???? Team & Stakeholder Management

Recruited and onboarded a developer and a UX/UI designer.
Organized weekly check-ins and feedback sessions to maintain alignment.
Facilitated clear communication between stakeholders, ensuring expectations were met.

???? UX Strategy & Quality Control

Conducted user research (surveys & interviews) to validate website features.
Reviewed UX design, branding elements, and website functionality.
Ensured consistency with the brand identity and usability best practices.

???? Budget & Timeline Management

Balanced costs and quality, keeping the project within budget.
Addressed delays and unforeseen expenses, ensuring timely delivery.
Focused on essential MVP features, with a roadmap for future enhancements.

Design Process

1. Research & Competitive Analysis

To position MB-Deweloper effectively, I analyzed competitor websites:

domypodmiastem.pl

✅ Quick access to new investments
❌ Outdated interface, lowering trustworthiness

drsdevelopment.pl

✅ Strong visual elements
❌ Unintuitive design, lack of contrast

Key takeaways:

The website needed modern, intuitive navigation.
Clear, accessible property details were essential to build trust and engagement.

2. Branding & Visual Identity

Developed the MB-Deweloper logo and created a brand book.
Established a consistent color palette (White, Gray, Green) to convey trust and modernity.
Selected Libre Baskerville (headings) & Mukta (body text) for readability.

3. UX & Feature Prioritization

Defined must-have vs. nice-to-have features for the MVP.
Focused on key functionalities: ✅ Property details & interactive map ✅ Contact form for lead generation ✅ 3D visualizations and floor plans to enhance engagement

4. Development & Implementation

Chose WordPress for scalability and easy content management.
Implemented features in sprint-based development cycles.
Conducted QA testing to ensure responsiveness across devices.

Key Design Features & Solutions

✅ User-Centric Navigation

Simplified property search and browsing experience.
Clear call-to-action buttons for contacting sales representatives.

✅ Trust-Building Design Elements

Professional branding with a clean, modern aesthetic.
High-quality images & 3D visualizations to showcase properties effectively.

✅ Lead Generation Optimization

Strategically placed contact forms for easy inquiry submission.
Integrated Google Maps & property listings for an interactive user experience.

✅ Scalability & Future-Proofing

Structured the site for easy expansion, allowing MB-Deweloper to add new projects seamlessly.
Created a roadmap for future marketing integrations and feature updates.

Impact & Results

???? Successful launch of MB-Deweloper’s brand and website.

???? Generated 17 inquiries in the first month, validating the site’s effectiveness.

???? Enhanced user engagement with 3D visualizations and interactive features.

✅ Positive feedback from potential buyers, citing clarity, professionalism, and ease of use.

???? Long-Term Scalability

The website was built to grow, enabling easy updates for new developments.
Future marketing campaigns can be seamlessly integrated.

???? Competitive Edge

A strong digital presence helped MB-Deweloper stand out in the competitive market.
The professional design enhanced trust and credibility, crucial for a new developer.

Final Thoughts

✨ Clear communication is key – Transparent workflows ensured seamless collaboration with external teams.

✨ User research drives success – Early insights shaped a design that met actual buyer needs.

✨ Agile execution maximized efficiency – Breaking the project into sprints ensured adaptability and a timely launch.

By successfully establishing MB-Deweloper’s online presence, this project not only positioned the company for initial success but also laid the foundation for long-term growth in the real estate market. ????