WeAesthetic: Visual Identity & Promotional Materials

Overview

For WeAesthetic, a premium aesthetic medicine clinic, I designed visual identity materials to enhance the clinic’s brand credibility and provide clear, informative content for patients.

Key Deliverables:

✅ Professional ID cards for medical staff – Designed for trust & professionalism.
✅ Educational brochure on perioperative nutrition – Informative, engaging, and aesthetically aligned with medical branding.

The goal was to create high-quality, print-optimized materials that reflect WeAesthetic’s commitment to excellence in patient care.

Challenge

Designing professional & informative materials required solving key challenges:

???? Brand Cohesion – Ensuring all materials aligned with WeAesthetic’s premium aesthetic.
???? Clarity & Readability – Presenting perioperative nutrition information in a structured, engaging format.
???? Print-Ready Precision – Optimizing ID cards & brochures for high-quality production.

My Role & Contributions

As Graphic Designer, I managed:

✅ Visual Identity Design – Created a modern, professional aesthetic.
✅ Content Organization – Structured the brochure for clarity & engagement.
✅ Print Optimization – Ensured high-resolution output for professional printing.

Design Process

1. Research & Briefing
   • Analyzed WeAesthetic’s existing branding to maintain consistency.
   • Reviewed reference materials for medical identification cards and educational brochures.
   • Consulted with the client to understand their goals and key messages.
2. Concept Development
   • Created initial design mockups for both the ID cards and the brochure.
   • Experimented with typography and layout to balance aesthetics and readability.
3. Refinement & Client Feedback
   • Adjusted designs based on feedback from WeAesthetic’s team.
   • Ensured the ID cards maintained a clean, professional look while being functional for daily use.
   • Revised the brochure layout to enhance visual flow and hierarchy of information.
4. Finalization & Production
   • Prepared print-ready files with appropriate color profiles and resolutions.
   • Delivered high-quality PDFs optimized for professional printing.

Key Design Features & Solutions

ID Cards for Medical Professionals

• Minimalist Layout: Ensured easy readability with clear distinctions between name, title, and specialty.
• Premium Branding: Used sleek typography and a clean color palette to reflect the clinic’s high-end image.
• Print-Optimized Design: Ensured high clarity and durability for professional daily use.

Educational Brochure on Perioperative Nutrition

• Structured Content Flow: Divided into clear sections, addressing key topics such as immune-supporting nutrients, personalized dietary plans, and prehabilitation strategies.
• Professional & Clean Aesthetic: Used a medical-grade design style, ensuring trustworthiness and readability.
• Call to Action: Encouraged patients to seek nutritional consultations, reinforcing WeAesthetic’s role as a comprehensive care provider.

Impact & Results

✅ Strengthened WeAesthetic’s brand credibility through polished, high-end materials.
✅ Provided clear, engaging educational content that supports patient prehabilitation & recovery.
✅ Enhanced the professional image of the clinic’s medical staff with premium ID cards.

Final Thoughts

This project showcased my ability to blend graphic design with medical branding, ensuring:

???? Aesthetic appeal
???? Practical functionality
???? High-quality print execution

???? By delivering professional, engaging materials, I helped WeAesthetic reinforce its position as a trusted leader in patient-centered care.